23October2017

Goa's Spirited Online Weekly Magazine.

Why does not Goa get high-end tourists?

October 14-20, 2013

Team GS

Forty-seven percent of Nigerians visiting India in the year 2012 did so to get medical attention, that works out to 18,000 persons and they spent $260 million.  The trend is growing.  What Goa gets are Nigerians involved in the drug trade!

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Breaking Bad

October 7-13, 2013

Team GS

Late last month a 28-year-old Delhi businessman was arrested in Anjuna for possession of 1.8 kg of charas.  He had been living in Goa for the past six months and intended to start his own restaurant.  The building he stayed in was taken on lease.  The Goa Police true to form did not reveal his name, their excuse being that it would help their investigation further notwithstanding the fact they had gladly announced his arrest to the media.  The words we believe they used were “because of the sensitivity of the case”.  There is more than one thing that is true to form in this; the man’s age for one, that he is a north Indian, that he was arrested in Anjuna, and that he wanted to set up a restaurant in Goa.

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Is Goa lagging behind?

September 30- October 6, 2013

Team GS

Judge that for yourself.

The Market Research Reports, Inc. (the world’s leading source for market research reports and market data) “Travel and Tourism in India to 2017” research report has these key highlights:

- “The number of hotel establishments in India rose from 2,520 in 2010 to 2,697 in 2012, and is expected to reach 3,675 by the end of the forecast period.  India has the second-largest construction pipeline of hotels in Asia after China, with the Indian government providing support by allowing 100 per cent foreign investment under the automatic route in the hotel and tourism-related industry.”

- “To fortify their positions in the market, car rental companies typically use promotional tools such as deals and discounts, value-added services and internet marketing.  They also use technology such as satellite navigation/GPS and digital meters with credit/debit card swipe machines to attract customers. Avis provides Jet Privilege members with special offers so that they can save up to 25 per cent on services in India.”

- “The online travel intermediaries market is still in a developmental stage.  However, its revenue growth indicates that it is a rising market and one that could potentially dominate the industry in years to come.”

-“Compared to the rest of the country, Goa’s cabbies are a law unto themselves, their rates in the extreme, and they even refuse to help with the luggage.”

Goa not in Top 5

The country’s foreign exchange earnings from the tourism sector are likely to grow at 13 per cent per annum and touch $26 billion by 2015 from the current level of $20 billion annually, industry body Associated Chambers of Commerce and Industry of India (Assocham) has said.  “Growing at a compounded annual growth rate (CAGR) of 13 per cent, India’s foreign exchange earnings from the tourism sector are likely to reach $26 billion by 2015 from the current level of $20 billion,” it said.  The arrival of foreign tourists in India is likely to cross the 80 lakh mark by 2015 from 70 lakh at present, with a CAGR of seven per cent.

Its state-wise analysis revealed that Maharashtra, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five destinations for foreign tourists and take up 70 per cent of the total number of foreign tourists visiting India.  Maharashtra tops the list with a 25 per cent share, followed by Tamil Nadu (17 per cent), Delhi (11 per cent), Uttar Pradesh (10 per cent) and Rajasthan (seven per cent).

Karnataka streets ahead

Karnataka registered a growth rate of 18 per cent in the last decade making it the ninth preferred destination for foreign tourists according to ASSOCHAM which recently did an analysis of international tourist arrivals in India.  The number of foreign tourist arrivals increased by about 1.2 times during 2002-2012, from about 5,00,000 in 2002 to about 6,00,000.  The State has the ninth highest share of about three per cent in total foreign tourist arrivals after West Bengal, Bihar and Kerala, according to it. 

Innovative MTDC

The Maharashtra Tourism Development Corporation (MTDC) is using digital theatres to promote the State as a tourism destination.  Its in-cinema campaign coincided with the release of big ticket films like “Bhaag Milkha Bhaag”, “Chennai Express” and “Madras Café”, which must have given it all the more edge that too across geographies. 
This language specific ad campaign in a clutter-free environment with high recall is what the Goa Tourism Development Corporation should be doing.  Instead, Goa’s ministers and officials of the Tourism Department go on their annual pilgrimages selling the same old oversold attractions Goa offers which if Assocham’s figures are correct is definitely not working for the State.  Except of course, to add to the tourism revenue of the countries they tour.  Goa really must stop the oversell and move on to more aggressive methods which do not revolve around the pleasure of going on foreign junkets by a chosen few. 

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